A quick post about the Boycott Puma Day of Action that took place on the 10th of July for Palestine.
As one of the world’s top athletic apparel makers and the only international sponsor of the Israel Football Association, Puma’s sponsorship brings international legitimacy to the IFA’s actions. The IFA, as documented by Human Rights Watch, includes football clubs based in illegal Israeli settlements on occupied Palestinian land. Puma’s current and past exclusive licensees in Israel have operations in illegal Israeli settlements.
The Boycott Puma action was taking place as part of a set of actions across 8th-10th July. Yesterday there was a student protest in London, going to different universities that support Israeli apartheid.
The Boycott Puma Day of Action was taking place in many different cities around the country.
There was an action in London at the Puma store located there, but most of the other actions were outside retailers that stock Puma products such as JD Sports and Sports Direct.
The Birmingham event was outside the JD sports shop in the town centre.
The event was very small. There was a table for Birmingham Stop the War coalition and one for the Palestinian Solidarity Campaign. It mainly consisted of handing out leaflets to passers by. One of the organisers did try to speak through a loudspeaker on a few occasions. Unfortunately there seemed to be problems with the microphone, as it kept cutting out. Here is some footage: